Fair Pricing. Clear Licensing. No Surprises.
Denison Digital ensures businesses pay fairly for how they intend to use their images. Our licensing structure offers flexible options for businesses of all sizes, from simple website use to full-scale advertising campaigns. Below, you’ll find the four licensing tiers that help protect both your investment and our creative work.
What is Licensing?
Commercial photography isn’t just about taking the photos—it’s about how they’re used.
Our licensing structure prevents businesses from profiting off photography without proper compensation while keeping pricing fair and flexible.
Licensing Tiers
Choose the Right Licensing for Your Business
Basic Business Package
$500 Flat Fee
Best for small businesses & internal use
Designed for businesses needing images for websites, organic social media, and internal documents without paid advertising.
Approved Uses:
✔ Website use
✔ Organic social media (non-paid posts)
✔ Internal documents
✔ Brochures, flyers, postcards, business cards
✔ Local newspaper & magazine ads
Not Allowed:
✘ Paid social media advertising
✘ Billboard ads
✘ National/international campaigns
✘ Third-party resale or transfer
Advertising License
$1,500 Flat Fee
Best for businesses running paid ads & local print marketing
This tier expands commercial usage for small to mid-sized businesses looking to promote through paid digital ads and print materials.
Approved Uses:
✔ All uses in the Basic Business Package
✔ Paid social media advertising (Facebook, Instagram, LinkedIn, etc.)
✔ Brochures and local print ads used for paid marketing (not just internal distribution)
Not Allowed:
✘ Billboard ads
✘ National/international campaigns
✘ Third-party resale or transfer
Full Commercial License
$3,500 Flat Fee
Best for national brands & large-scale campaigns
Grants broad commercial distribution across billboards, national print ads, and multi-location businesses within a single country.
Approved Uses:
✔ All uses in the Advertising License
✔ Billboard advertising
✔ National print & digital advertising campaigns
✔ Large-scale product packaging & promotional materials
✔ Use across multiple business locations (single country)
Not Allowed:
✘ National/international campaigns
✘ Third-party resale or transfer
Exclusive Buyout License
$6,500+
Best for businesses that need 100% ownership
A full image rights buyout—you own the images outright with no restrictions. Perfect for businesses needing complete control over resale, international use, or third-party licensing.
Approved Uses:
✔ All uses in the Full Commercial License
✔ Resale or transfer of images to third parties
✔ Unlimited worldwide usage with no restrictions
✔ Full image ownership—Denison Digital retain no rights after sale
Frequently Asked Questions (FAQ)
Q: Why do I have to pay a licensing fee in addition to the photography rate?
A: The photography session covers the creation of the images. Licensing allows you to use them for specific commercial purposes while ensuring fair compensation for creative work.
Q: What if I need a license upgrade later?
A: You can upgrade your license at any time by paying the difference between your current tier and the higher-tiered license.
Q: Does licensing apply to personal photography sessions?
A: No. Clients that book personal photography sessions receive free personal-use licenses. Licensing fees only apply to businesses.
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